Questions On Influencer Marketing
Not really. Influencers live on Instagram, TikTok, Facebook, and YouTube. Line is a communication platform used by Thais for messaging, not content discovery. Since it's not built for public content, there aren't influencer profiles to boost brand awareness. However, brands can run ads through Line's broadcasting feature to reach users directly.
Both have their place. Organic media costs nothing and spreads naturally, while paid media (influencers, press, PR) accelerates reach. For brand awareness, go paid. For timely news like a restaurant menu launch, organic buzz can do the heavy lifting. The right balance depends on your marketing goals.
Gencode: A TikTok code that lets brands use influencer videos as Spark Ads. Influencers provide the code so you can leverage their content in your ad placements.
Adcode: The Meta/Facebook version of a code that allows brands to run KOL content as ads on Facebook and Instagram.
Paid Partnership: Legal disclosure required in some regions when influencers are paid by a brand for content. Transparency matters
Macro: 100K+ followers, broad reach, higher cost, lower engagement rates.
Micro: 10K-100K followers, niche audiences, authentic connections, better engagement.
Nano: Under 10K followers, hyper-local, highest trust and engagement, budget-friendly. Your choice depends on goals. Awareness? Go macro. Conversions and trust? Go Micro and nano.
Typically 3-6 weeks. Week 1 we focus on strategy and influencer selection. Where in week 2-3 we focus on outreach, negotiations, and contracts. And week 4-5 is where we do our content creation and approval from clients. We usually launch and monitor the following week and we try to rush campaigns if possible but also compromise quality and results.
We draft clear contracts covering deliverables, timelines, usage rights, exclusivity, payment terms, and content approval processes. We negotiate rates based on market standards and campaign scope. Legal clarity protects everyone and ensures smooth execution.
Gifting: You send free products hoping for organic posts. No guarantees, no contracts, no control over messaging or timing.
Paid partnerships: You pay for guaranteed deliverables with clear terms, timelines, and creative direction.
Gifting builds relationships, while paid partnerships drive results. You need to use both strategically.
Instagram & TikTok: Visual storytelling, massive Gen Z and Millennial reach.
Facebook: Still huge in Thailand for community engagement and older demographics.
YouTube: Long-form reviews and tutorials with staying power.
LinkedIn: B2B and professional services.
Your platform choice depends on your audience and content format.
Absolutely. Influencer marketing is still evolving. The focus has shifted from follower counts to genuine connections. Micro and nano influencers now lead the way with real engagement and community trust. Brands that invest in long-term creator partnerships and authentic storytelling continue to see the strongest ROI. Influencer marketing is here to stay and it’s just getting smarter.
Quality beats quantity, but consistency is non-negotiable.
Minimum to stay relevant: 3-4 posts per week across your main platform.
Ideal for growth: Daily content mixing feed posts, stories, reels, and short-form video.
Step 1: Pick your niche, something you’re genuinely passionate about.
Step 2: Choose your main platform
Step 3: Create consistently, Post 4–5 times a week with content that educates, entertains, and inspires.
Step 4: Engage with your audience by replying to comments, DMs, and collaborate with other creators.
Step 5: Study trends, but add your personal twist. Don’t copy but adapt.
Step 6: Use hashtags wisely by mixing popular hashtags with niche-specific ones. Try to stick to maximum 3 per post.
Step 7: Be patient. Your growth takes 6–12 months of consistent effort. Track what works and double down.
Tip: Authenticity and consistency always beat perfection. Start now and improve along the way
You can start for free. All you need is a smartphone and internet access. Optional upgrades includes gear (5K–30K THB), editing tools (300–1K THB/month), props (1K–10K THB). But start small and invest later!
Define your goals, especially with clients. Know your audience, and search niche hashtags and competitor collaborations. Do vet through their engagement rates and authenticity but prioritise audience match over follower count. But sometimes, this also varies between clients.
Not always. It really depends on each campaign and client needs. We try to maintain quality content, being professional, and delivering results.
There is no official minimum. Nano (1K-10K), micro (10K-100K), macro (100K-1M), celebrity (1M+). You're an influencer when brands pay for your influence, where engagement matters more than follower count.
No. Inauthentic posts kills trust and long-term earning potential. One quick paycheck isn't worth losing credibility and your own authenticity. Only promote products you genuinely believe in or can authentically tie to your story
They all sound the same, but there’s some slight difference.
Creator: Produces content who are valued for their own skills
Influencer: Has engaged an audience that trusts their opinions
KOL: Expert with niche authority. Many overlap, but each of them serves different brand needs