Finding the right influencers for your next campaign
Whether you're looking to promote your brand or a new product on social media in 2022, here's how to find the perfect influencers in 5 easy ways.
In the age of social media, it's more important than ever to have a solid plan for finding influencers for your brand. With so many options and platforms out there, it can be tough to know where to start. But never fear! We've put together the complete guide on how to find influencers for your brand in 2022 - perfect for anyone just getting started or looking to fine-tune their process. From identifying your target audience to building relationships with influencers, we cover the basics for you to get started.
Although finding influencers might seem hard but if you know where to look you can get optimized results. If you don't have the time, team, or capacity, another options it to turn to specialized agencies such as Kommune for end-to-end influencer management and content delivery.
THE BEGINNER'S GUIDE TO INFLUENCER RESEARCH
1. Scoping Your Competitor Benchmarks
Keep an eye on your competitors' social media feeds and find influencers who are posting about the same topics as you for a competitive edge. Who is tagging your competitors? Where are they getting mentioned? Influencers are always on the lookout for new opportunities and brand to grow their following. If an influencer is already posting about your brands/topics within your niche, they may be more open minded enough about sharing content with you since it fits into topics that both of parties posted concerning together. However, make sure to assess whether that influencer is your competitor's brand ambassador, as you want profiles with no exclusive partnerships.
2. # Hashtags # Are King
No matter the social media platform, hashtags are a great way to find people with similar interests online (especially now that you can even follow hashtags). You can even use them as an opportunity for marketing! For example, if your brand is focused around niche products or services, then check out which hashtags were being used by influencers who have large follows and reach out to them via the hashtags they use. Not only would you have a great chance of finding influencers who share your target audience demographic, but you get a chance to leverage your content onto that hashtag as well.
3. Leveraging LinkedIn
A lot of people forget that LinkedIn is another great social media platform to connect with influencers. When looking for influencers on LinkedIn, it's important to be realistic about what you're going after. Searching "influencer" will bring up people in all industries and titles - not only those who create content within your niche or industry of interest but also bloggers that cover many different fields! To find the right kind (and person) use refine by adding an additional filter: Industry & Blogger.
4. Search Smarter, Not Harder
Instead of searching on Instagram, turn your keyboard elsewhere. Using keywords in YouTube can help you search for the top videos and channels posting about that topic as well as find influencers who are relevant to what it is that interests you most! Google has a great feature where they will show related searches if you input certain words or phrases into the search bar for more personalized results based solely upon individual preferences rather than relying heavily upon collaborative data sets compiled over time periods that might be over-generalized. Apart from the search engine, Google also has other great tools out now for you to utilize - like setting up a Google alert so that every time someone posts something related (or not) about your brand; you'll be one of the first to know.
5. Recruiting through the Grapevine
Sometimes the easiest way can be the best way. Post an announcement to your social media pages/website and get your followers to help spread to word or ask them to tag influencers who they believe would be a perfect fit to promote your brand and product. Getting others to tag influencers on your post would also help get their attention in a casual and authentic way as well, instead of your message getting lost in their DM or inbox. Your website or profile should also have enough information about what kind of collaboration you and looking for as well as contact information for influencers to easily assess and reach out.
The landscape of social media is always changing, and with it the best ways to reach your target audience. Marketing in 2022 might seem tough so it's never too early to start planning for your next big marketing campaign. If you're looking for help finding the perfect social media influencers for your brand or product in Thailand, Kommune's experience and expertise is to help businesses just like yours find the right people to promote their products on social media.