The title really does say it all. Given the ever-changing world of social media, how do you tell if your page is growing?
Social media marketing, often referred to as digital marketing or e-marketing, harnesses the power of social media platforms where users create networks and share information. The four biggest social media platforms In Thailand are Tiktok, YouTube, Facebook, and Instagram – listed as most used as of January 2023. When brands engage in social media marketing, their primary goals are to bolster brand awareness, boost sales, and channel traffic to websites. Beyond the capacity to interact with both existing and potential customers, social media platforms also offer specialized data analytics tools. These tools empower brands and specialized marketers such as Kommune Agency to understand and monitor the effectiveness of their campaigns and discover new avenues for engagement and fostering followers.
Checking your Brand's Social Media Performance? 5 Questions to Ask
Is your brand's social media page up to par? We recommend asking these five key questions:
1. Do I…Know my Account Status?
“Check Yourself Before You Wreck Yourself!”
It's always important to check your account status to see if your account is optimized or if it's shadow-banned:
2. Do I…Know if my Content is Good?
“Understanding your target audience is key”
Good content begins by understanding your brand's audience and their social behavior. Understanding your target audience is key, as it serves as the guiding compass for your content creation and direction. Your target audience won't be everyone online but individuals with unique preferences, needs, and behaviors. Is my target audience someone older who would appreciate infographic content about the benefits of my product, or are they a young Gen Z who would rather see a 10-second product tips and tricks video?
3. Do I…Harness the Power of Hashtags?
“Unlock the Power of Hashtag!”
Did you know that Instagram Reels with hashtags gain twice the engagement? Hashtags organize social media content, aiding brand reach and helping prospective customers and users find what they are looking for. What does this mean for brands? Choosing clear, consistent hashtags for your social media content can help your brand's reach scale over time and usage. Avoid misleading users with long or excessive tags. Hashtags initially started on Twitter but now span all social platforms.
4. Do I…. Engage and Respond?
In the digital age, the importance of brands to be actively engaging on social media cannot be overstated. Social media platforms have evolved from mere communication tools to the centre of community interaction. It's where conversations happen, where trends take flight, memes are born and where your audience eagerly awaits your insights and responses. When brands interact on social media, they show they care, they listen, and they're a part of the community. Apart from your posts, do you ever respond or interact with your customers? Do you comment asking if they enjoyed your product or service? Do you share their posts on your Stories?
“Remember – a little social interaction goes a long way!”
5. Did I….Choose the Right Platform?
“Put your brand on the right platform at the right time.”
Each social media platform will have pros and cons depending on your business and target audience. The best social media marketing platforms for businesses often depend on your specific goals and target audience. Are you aiming for visual engagement? Instagram might be your canvas. For B2B connections and thought leadership, LinkedIn's the go-to. If your audience seeks real-time updates and lively interactions, the new app Lemon8 might be worth checking out. And let's not forget the colossal reach of Facebook, which caters to a wide range of businesses, especially in Thailand. In the end, it's about more than being everywhere but being in the right place.
Unsure of which platform is best for your content? Ask Us!
“Elevate Your Social Media Marketing Game with Our Expertise.”
If you got 5/5 yes's to all the questions, then you're good to go! As mentioned, social media marketing has become an indispensable tool for brands in Thailand and across the globe. The digital landscape is constantly evolving, and social media provides a dynamic platform for brands to connect with their audience, build relationships, and enhance their visibility. By promoting diversity within social media marketing, Kommune Agency is paving the road for brands in Thailand to tap into the immense potential of this ever-expanding digital ecosystem, reach their target audience effectively, and stay ahead in the competitive market.
So, whether you're a well-established brand or a budding one, recognizing the importance of social media marketing is the first step toward unlocking a new powerful strategy!